The Crew League

The Crew League is a celebrity basketball league that brings together some of the biggest names in music, entertainment, and culture for high-energy, competitive basketball. Featuring talent including Chris Brown, Tyga, G Herbo, DDG, and Anuel AA, the league blends sports and entertainment into a unique cultural experience. As Creative Director across five seasons, I helped shape the visual identity and overall creative direction of the league, developing everything from team jerseys, court designs, arena graphics, and broadcast packages to social campaigns, promotional content, and sponsor activations. The goal was to build a cohesive visual world that felt as dynamic as the talent and competition on the court.