JuiceWRLD day

Juice WRLD Day is an annual celebration honoring the life, music, and legacy of Juice WRLD, bringing thousands of fans together for an immersive experience at Chicago’s United Center. As part of the creative team, I helped shape the visual identity and experience across the event, from campaign and marketing creative to merchandise, digital content, environmental graphics, and on-site activations. The event expanded beyond a traditional concert into a full fan experience featuring live performances, interactive installations, exclusive merchandise, festival attractions, and moments celebrating Juice WRLD’s impact. Across three consecutive years, Juice WRLD Day sold out the United Center, creating a shared experience for more than 60,000 fans.